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About flying motion



With more than 20 years of experience developing and managing international marketing, innovation and communications programs for high-technology companies, Rita Farin is the owner of Flying Motion. While living in Israel, Rita founded Calico Communications in 1998 to provide a complete range of marketing and communications services to global companies. She provided these services to more than 40 clients, including ECI Telecom, NUR Macroprinters and Terayon, during a two year period.

In 2000, Rita moved back to the US, where she continued working with high-tech companies, including Proxim, Cisco Systems, WebEx and Red Hat. With extensive experience marketing through two-tiered distribution channels, Rita is known for developing innovative programs that leverage the newest technologies and methodologies to increase efficiency, cut costs and achieve marketing targets.

Owning several small businesses herself, Rita has gained an in-depth understanding of business growth, including the crucial relationship between marketing and sales. A certified creativity, consultant and facilitator, Rita also understands the importance of fostering innovation throughout the extended enterprise to help organizations gain a competitive edge. She combines her knowledge of business and years of studying the creative process to customize programs that cultivate creative thinking in employees and partners. Rita is a published writer and artist.

  • Managed the creation and redesign of more than 45 websites, including e-commerce sites
  • Repeatedly recognized for producing high-quality marketing programs under-budget and within tight timelines
  • Responsible for multi-million dollar global marketing budgets
  • Responsible for management of multiple product launches, vertical solution campaigns, channel and online programs
  • Manage creative, communications and web development teams as well as multiple contractors and agencies
  • Creativity and innovation workshops have resulted in new product line concepting and 100% increase in director productivity

<<View Rita Farin's resume in pdf format >>





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