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GraphiTech

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Cimatron

 

cimatron Ltd.

Cimatron Ltd. is a leading developer of integrated CAD/CAM solutions for the tooling industry. More than 8,500 customers and 17,000 installations in the automotive, plastics and electronics industries employ Cimatron's CAD/CAM solutions for manufacturing.

Challenges

flying motion Solutions

  • To create a consistent corporate identity for a company whose products had multiple names and looks around the world
  • Developed one unified corporate identity with guidelines for corporate and channel use
  • To create marketing communications activities and materials that would be adopted by a strong worldwide value-added reseller network
  • Developed case studies, brochures, web site and sales guides that were adopted by the global reseller channel
  • To ensure value-added reseller needs were met by working closely with the channel
  • Strengthened reseller relationships through annual meetings and collaborative development of tools

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